TEL: (0064) 09 480-2070
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Dear GoFish-er,

Exciting news: GoFish has moved!  OPEN NOW!

After nine happy years at Northcote GoFish has moved to Barrys Point Road, Takapuna


09 4802070 





51b Barrys Point Rd

Corner of Barrys Point Rd Takapuna and Des Swann Dr (entrance on Des Swann Dr), Takapuna 0622


Easy parking on-site


We're really looking forward to seeing you there.

Cheers Greg  

GoFish Tackle Co. Ltd

 51B barrys Point road, Takapuna, Auckland, New Zealand 

Entrance of Des Swann Drive 331-281 Takapuna 

email : [email protected]


0064 9 4802070


0064 9 4802070


0274 740012

 Store hours 

Store hours, : Monday 9.00-5.00 Tuesday 9.00-5.00 Wednesday 8.00-5.00 Thursday 8.00-5.00 Friday 8.00-5.00 Saturday 8.00-2.00 Sunday Closed, Fishing!  


Welcome to GoFish, New Zealands' most original quality fishing tackle store. Here you’ll find the most user-friendly online source of quality tackle in the country. Everything is in stock so we can guarantee speedy delivery – packaging and NZ delivery is only $5.00.

GoFish has the best and largest range of soft bait lures, jig heads and accessories in New Zealand.

GoFish stocks a range of products no one else has; and the range growing every month .

Go Fish is also the place to go for fishing reel and rod repairs, custom lure-rigging and fishing line-spooling on our state-of-the-art line-winding machine.

The GoFish store in Auckland is as much a destination as a place to buy great fishing gear, arelaxed friendly environment where you can browse quality tackle and talk to well-informed experienced staff.

The Takapuna, Auckland store is easy to get to, but with none of the parking or traffic problems you get in the city.


About Greg

Owner Greg Hill, kicking against the flood of low-quality unreliable fishing tackle on the market, sources here and overseas to hand-pick a range of the best fishing tackle available. Everything is exceptionally well-priced, with absolutely no compromise in quality – guaranteed. “I've built the kind of shop that I want to visit,” he says. “Somewhere where you don’t have to trawl through a load of junk to find the good stuff. A place to just swing by and see what’s new.”

Greg has been in the wholesale and retail sports trade since the 1970s. He was founder and owner of one of the first specialist tackle stores in the country: Drum tackle in Whakatane, New Zealand’s premiere tackle store 80s and 90s. He developed the original ‘duck egg’ trolling lure, among other products now widely used. He was also the original importer of Calstar rods. He knows what he’s on about. “I’m just into fishing -- everything from game fishing to sitting on the wharf with my daughter catching sprats.” He still holds a 6kg NZ Skipjack record and includes many days fishing at the Ranfurly, and Three kings, and sitting in a 12' tinny at Browns Bay as favourite fishing moments.