GoFish is a New Zealand fishing tackle store, importer and distributor of quality fishing gear.

Exciting news: GoFish has moved

June 27th, 2016 No comments

Dear GoFish-er,

Exciting news: GoFish has moved!

After nine happy years at Northcote we’ve moved to Barrys Point Road, Takapuna

Re-open at new store: Saturday 2 July


51b Barrys Point Rd, Takapuna
(entrance on Des Swann Dr), Takapuna 0622

Easy parking on-site

We’re really looking forward to seeing you there.

Cherrs Greg

Categories: Fishing New Zealand

Get connected

September 22nd, 2015 No comments

If you wander into your local tackle store to kill a bit of time, give a bit of thought as to how all the products appear — as if by magic — on the pegs. Some are legacy items, tried and tested, been there forever and some are new fan-dangled gizmos.

Designers, manufactures and importers all play a part in the supply chain. No mater what category the product fits, quality is the most important attribute, as well as value.

It’s is a huge undertaking to get a new product released. Lots come and go and the big brands get it wrong sometimes, in a big way.

I admit that the most needed product on our pegs has always been a range of swivels and small connectos. That’s because of scarcity of supply, not lack of interest on my part. We have always imported swivels from the USA, but have struggled to get a complete range for New Zealand applications. The same goes for split rings. Power Jig do the best heavy ones but the lighter models were always a bit of a compromise. And lure clips or snaps (all them what you will — they’re used for connecting lures to the end of your leader) have always been a mixed bag.

Ten mouth power swivelNow the good news: problem solved. We now stock NT Swivel and Ten Mouth from Japan, filling all the gaps and providing solutions for connections and swivels (and just about every piece of quality terminal tackle we’ve ever struggled to find). That’s 89 connection products, all made in Japan, from stainless steel and brass. They have huge breaking strains but are not burdened with the bulk of some models.

Ten mouth cast snapIf you are averse to retying knots when changing lures, or have a niggle in the back of your mind about split-ring and swivel quality, you can rest easy now.

Categories: Fishing New Zealand

Throw-away stuff

July 12th, 2014 No comments

reel reairsLooking at – not in – inorganic collections got me thinking about all the throw-away stuff out there; low cost, low quality things. Things not worth getting repaired when they inevitably break, if in fact you could find somewhere to get them fixed.

 You might have a major appliance repaired or an expensive computer, maybe a good power tool, but most often when something breaks/breaks down these days, you decide to cut your losses and throw it away

 Fishing reels repairs seem to be an exception. Our service department gets all sorts, from the reels that are 40 years old coming in for a bit of a tickle up (“see you in another two years’ time”) to the ones that are month old, cost $40, and need $80 worth of bearings to get them to run right (probably only for another two trips — why bother?).

 Sometimes you form an attachment to a reel. I’ve got reels that are 25 years old. I  can remember the fish that were caught on them: a big yellowfin was on an old Beast Master 50-80 and the mounted snapper behind my desk was on a scruffy looking SL20SH.

 I’ve still got that reel, won’t part with it. I’ve spent more on it in parts than it cost to buy. Why? In short: trust. The money spent on it has mostly been invested in preventive maintenance, not repair.

 New bearings, new drag washers, replace a corroded handle, or a rotten screw. It may look like it’s ready for the inorganic but my SL20SH is a keeper.


I know that, when out chasing the next stuffed fish, the SL20H won’t let me down. I’ve tried lots of other reels over the years, taken them out on a single trip and then sold them. They just don’t seem right.

 That old SL20H has caught all my big snapper, a few yellowfin tuna, albacore. It’s gone out time and time again with me and the people I enjoy fishing with the most.

Thinking about that reel as I write reminds me of all those fish and good times but, most importantly, the people I was with. Maybe it’s not just about that reel after all.


Categories: Fishing reels

“Take a kid fishing”

October 29th, 2013 No comments

The school holidays seem like they are  always just upon us. Time to “take a kid fishing”….

I still remember my first fishing expedition – and “fish”, albeit an eel. The site of the epic battle was Long Bay creek, just below the Vaughan Homestead. I was three, the eel was long! A piece of butcher’s string and a rusty hook was my tackle of choice; no doubt the bait was offal. I still remember the cheering crowds, and I’m not sure but I think there is still a brass plaque on the spot.

I didn’t realise at the time that I was hooked, and I’ve been fishing ever since, sometimes regularly, sometimes not for months. But for most fisher-humans, once they start it can grow into an interesting hobby. Some make it a sport, most never stop.

Taking a little kid fishing is just that: take the kid fishing. Leave you own gear at home. One rod or line for them, and focus on keeping their hook baited, and keep the line close to the piles if you’re on a wharf. A chair is good too; you can keep them planted and safe. On a boat it depends on their sea legs, so take a short exploratory trip first.

On land or sea, be willing to quit when they start to get scratchy. Even half an hour fishing is fine – little kids’ attention-span can  limited, especially if there’s no hot bite.

Fish early or later in the day and fish any tide. Use little rows of hooks called sabikis, with  a small ball of bread on each hook – works great. Use a heavy sinker to stop the wrigglers flaying about dangerously.

You don’t need rod and reel (although you can get a decent kid’s set for about $40), a hand line will do. Your kids will love it, hopefully its the beginning of  their “outdoor campaigns”.  Your sprat-eating cat will love it too.

easy fishing bait for kids

fishing bait for kids


Product  of the week: Salty Dog kids’ bait pack. Doesn’t need refrigeration and stays on the hook.

Categories: Fishing New Zealand

New toys are coming for summer

October 29th, 2013 No comments

New toys are coming for summer. Here are a few picks to watch out for from

Daiwa, Shimano, Power Jig and Berkley.

Shimano Stella 2013 SW spin reels from 4000 to a whopping 30000 size. The

new Stellas boast a many improvements on what was an already a great reel:

thicker bail wire and main gear, plus an internal tune up.

For surfcasting the new Shimano Ultegra 14000 XCS long cast surf reel is

good value at around $300, braid ready and with plenty of torque from the

worm drive and x-ship, it winds like a racing bike.

Spring sees Daiwa’s new Saltist LW20H-C levelwind reel. If you want a good

braid level-wind reel this is it, with silicone carbide line guide it’s

braid friendly.

Rumour has it that a Daiwa 400 Lexa baitcaster, with 25lb of drag and big

capacity of 20-30lb braid (for deeper lure work) is on its way. Daiwa also

has the new updated Certate spin reels with full mag seal, for lures and

light jigging in 2500 and 3000 sizes.

Fishing rods are also sprouting. Shimano’s Nano STS series and TCurve Ocea

range, with design input from Shimano New Zealand, include some good


Daiwa gets five stars for the new Saltist range of rods, with Fuji guides

and Fuji reel seats, and a good range of actions from light jigging to

stick-baiting – all a great price, these are the ones to watch.

Popping their heads up are five inch Gulp Jerk Shad softbaits in new

colours including chocolate sparkle and – sure to be hot – fire tiger.


Metal lures will be busy in the deeper 40m workup paddock and butterfly

jigs and power rock inchikus from Power Jig will hit the spot. Daiwa’s

Slow Knuckles (butterfly jigs) are another butterfly jig option for top

water workups and bottom buzzing.


Hot pick: Sport 10-20lb braid rod,  Saltist ST66BJB.

Categories: Fishing New Zealand

Spring water temperatures are slowly on the rise

October 29th, 2013 No comments

Spring water temperatures are slowly on the rise. That signals the baitfish and snapper’s instincts to congregate in the 35-40m mark.


Bird spotting and chasing other boats is the game-plan at this time of year. The fish are usually hard on the bottom, so knock them on the head with an inchiku or jig and you’ll get their attention. Smaller lures are always better, if current or wind speed allows you to get them down.


The first fish are generally schoolies, with the bigger fish in transit. I’m sure kahawai and a few rat kingfish are loitering about the outer gulf islands.


In the past two seasons the big schools of snapper have been resident off downtown Auckland and the container wharf. The channels where we usually find them in numbers were not so good – maybe they have been giving the area a rest.


Do fish “farm” the areas they feed, periodically leaving them to recover? The area where you’ll find the bulk of the fish, in the hard-fished “worm-bed”, changes seasonally too.


If we see fish back in good numbers in the channels this season, the return of the softbait is likely.


Add this to your list of chores for spring cleaning: anoint your reel’s bearings with light oil. A splash on the level-winds and on main shaft of spinning reels. Baitcasters need a drop of oil under the central cap, handle side, that’ll keep it engaging into gear.


Check your rod guides for cracks and missing inserts, and treat yourself to some new mono on your reels. Braid generally has a longer life and doesn’t deteriorate, so if you have enough length of braid on your reel it will be fine.


Tip of the week: I’ve already told you once, oil your reels!

Categories: Fishing New Zealand

Fishing knots

October 29th, 2013 No comments

How do you attach something to the end of a fishing line, and keep it there is the eternal problem. Which knot? Why do I get a pigtail back on the end of my line, and where did my lure go?


Time to simplify. I reckon you need only four knots for general fishing.


One:  The uni knot, to attach whatever – lure, hook or swivel – to the end of your line. It works with braid and mono, is reliable and easy to tie. No pigtails with this one.


Two: The rapala knot, or perfection loop. Use to tie on a live-bait hook, it provides free-swimming presentation of the bait and is particularly good for small mackerel because as they tire, they still swim upright. Fast to tie and also good for tying sinkers on the end. I don’t recommend free-swinging loop-type knots for lures or jigs because they wear the leader easily and can damage the line. A definite no-no for stickballs.


Three: The albright knot, to join braid to mono or fluorocarbon. It’s good for sizes of up to 50lb braid to 80lb leader. Double the braid for this join, but don’t bother with a bikini to double the braid, just use a double of the braid and cut off the tag ends. Technically, it’s not a knot but a “snug” that’s why it’s so good: the braid won’t cut your mono of fluro, and it goes through the guides nicely


Four:  Spider hitch, or surgeon’s knot, for a quick double in mono. Ideal for 6-8-10kg stray lining, where you tie straight on the end. Gives a double shot at not getting bitten-off


If we could sell bags of knots we’d be sweet.

Categories: Fishing New Zealand

Take a pinch of salt

October 29th, 2013 No comments

Take a pinch of salt. Add three parts aluminium oxide and one part iron

oxide. This is the evil recipe for disaster in your tackle box and for

your fishing reels. Keeping ahead of electrochemical oxidation is near



Here are a few tips. Zinc anodes work well on aluminium boats and

outboards to stop electrolysis, so slap one on your fizzing-reel. Owner

Rust Stop is a small sticking plaster of zinc to put on the reel foot to

stop “reel rot”. With the popularity of small, hi-tech aluminium- and

magnesium-bodied reels you can almost hear the fizzing. Older reels have

issues because they are made with dissimilar metals, so contact with

brass, aluminium and stainless will cause oxidation scab breakouts.


All the little bits give trouble as well. A big, ginger, nest of last

season’s rusty hooks is probably awaiting you (go and check after you’ve

read this). Small Rust Stop tackle boxes are available from Flambeau, but

we don’t’ recommend them because we would sell fewer hooks :). Always

store old, used hooks and tackle away from new – don’t cross-contaminate.


Fishing line condition is often overlooked. UV light degrades it, it’s

probably peppered with nicks and chaffs that could lose you that next

happy catch, so best replace it regularly, and please dispose of the old

line thoughtfully.


Quality rods are usually no trouble and good guides are super hard, but

check the inside surface of the rod guides by running a sharp pocket knife

around them. If you feel a crack you’ll know – the invisible crack is

likely the cause of broken line, lost fish, and bad language.


Fishing tackle maintenance is year-round but winter, when you don’t want

to brave the cold, is a good time to take a look at your gear get it ready

for spring/summer.

Categories: Fishing New Zealand

Mpi review of sustainability and other management controls for snapper 1 ( SNA 1) Paper no 2103/31

July 26th, 2013 No comments

How to Catch Fewer Snapper

The Ministry of Primary Industries’ (MPI) review of the sustainability of fishing the “SNA 1” New Zealand fishing region is happening right now, and it has the potential to dramatically change your day out fishing.

Here’s the crux of their plan: recreational fishers are likely be allocated the 1997 catch allowance (2500 – 2730 tonnes) – that’s three snapper each. Currently the allowance is nine. Landable fish size might also increase, from 27cm to 35/36cm. But they are not planning any cuts for commercial fishing. What?

Come on! That’s not fair. Recreational snapper catch limits were cut from 15 to 9 in 1997. Since 1986 the limit has been lowered in stages from 30 to 20 to 15 to nine… now three?

Why is the recreational fisher taking the hit? It’s not the recreational fisher who wastes at least 450 tonnes of fish (each year).

The estimated commercial fishing-related mortality rate is 450 tonnes a year. That is fish that is caught and dumped. The MPI says that that figure may be 15% more (another 67 tonnes). Many say that the real figure is likely to be higher, because of alleged under reporting. An MPI guy told me they “do not have the right information”.

All that dumped fish should be counted, not wasted. If that had to happen, wasteful commercial fishing practices would change overnight. Surely cutting the commercial catch’s of waste would have a greater impact on fish numbers – and prove to be more sustainable and ethical – than cutting the recreational fishing quota so dramatically.

Everyone agrees that the fishery must be managed and protected. A lower snapper limit, and bigger snapper, is okay by me. But any cuts should be fair, backed by up-to date, accurate statistics, and shared between the recreational and commercial sectors. Commercial fishers have rights, but should they have more rights than recreational fishers?

Of course, these days, it is all about the dollar; the export dollar. But the MPI should not underestimate the economic benefits that recreational fishing has in New Zealand-the figures are on a par with commercial fishing. After all, at least twenty percent of us like to fish. That’s a lot of votes.

The MPI, and current Government, would be very unwise to underestimate how strongly recreational fishers feel about this issue.

More details legasea.co.nz

Put SNA1 in the search box to view review at this web address. mpi.govt.nz

Submissions to

Ministry for Primary Industries

PO Box 2526

Wellington 6140

New Zealand

New Zealand ‪ #‎MPIsnapper‬ Twitter hash tag for NZ Mpi review of sustainability and other management controls for snapper 1 SNA1 go..

Categories: Fishing New Zealand

Bait for dinner?

May 17th, 2013 No comments

The list of the contents of our bait freezer reads like a menu for the rest of the world, yet most Kiwi anglers have relegated the snapper’s small cousins – mackerel, piper, sprats – to the bait freezer for the longest time.

But a reload of your mindset and a non judgmental palate may surprise you – they really taste good.

Easy to catch and plentiful, the little guys line up to bite small pieces of bait or sabiki flies.

Sabiki flies are a string of small hooks with small moth-sized wings on them, they’re terriffic. Sometimes, a tiny cube of bait is needed on the hook, to turn on a hot bite. Bounce your sabiki on the sea floor from a boat or wharf, and you’ll often have a bucket full-o-fish quick-smart.
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